Client: SAST Tool Player based out of Israel
Industry: Cybersecurity
Challenges
The client, a leading SAST tool provider based in Israel, faced the challenge of expanding its market presence into the South Asia region.
Setting up sales and operations in a new geography required navigating regulatory requirements, building a local team, acquiring customers, and managing ongoing operations effectively. Additionally, the client needed to establish itself as a trusted provider of SAST solutions amidst competition in the cybersecurity industry.
Solution
To address the client's challenges, Paramatrix collaborated closely with the client to execute a comprehensive strategy for establishing sales and operations in South Asia. The solution involved a holistic approach, covering all aspects of the Build, Operate, and Transfer (BOT) model.
From the initial groundwork and regulatory compliance to team building, customer acquisition, and ongoing operations management, Paramatrix provided end-to-end support. Leveraging its expertise in cybersecurity and market dynamics, Paramatrix ensured a seamless setup process, adhering to local regulations and industry standards.
IMPACTS
Onboarded over 30 personnel across various functions, including sales, operations, customer support, and technical assistance, facilitating smooth business operations.
Successfully serviced more than 10 clients in the South Asia region, establishing a strong market presence and driving revenue growth.
Enhanced brand visibility and market reputation, positioning the client as a trusted provider of SAST solutions in the cybersecurity domain.
Enabled organizations in South Asia to strengthen their application security practices and mitigate potential security threats effectively.