The Future of Sales Motivation: AI, Gamification, and Real-Time Impact

You are the sales head of a retail bank. Or maybe you are in-charge of the bank’s MIS. Or maybe working in the CEO’s office of the bank, and are tasked with monitoring sales figures alongside other priorities.

Have you come across this peculiar situation?

The regulator chose to go after a particular kind of product (say, gold loans) that was the primary thrust area for your bank. Let’s say the screws are going to be tightened, and you need to quickly shift focus, limiting exposure in this product line, and transferring energies elsewhere.

Of course, normally you would wait for an assessment period (Month? Quarter?) to be completed before you can modify the targets assigned to your field agents. But this situation calls for more urgent steps.

You frantically search for data on which agents across which territories have snagged how much business in this product line. You then set about using the hierarchy structure of the bank to send word out that everyone needs to pivot right away, and another product is now key thrust area.

You write out a carefully worded note and email it across to the group ids of zonal managers, regional managers, and even branch managers. You even copy paste the same note over Teams or Chat or whatever else that you use internally.

Now here’s what happens:

• The regional manager in charge of TN is on personal leave, and his branch managers have a casual chat amongst themselves and decide to wait for his return before discussing this with him and then take any action, if necessary.
• There’s an election in progress in WB, and hardly anyone in that state took notice or passed the message on to field agents.
• UP branch managers are in a training session all day today and tomorrow.
• In a couple of other regions, the seriousness of the matter does not seem to have passed on, and most field agents weren’t notified.
• Overall, as many as 45% of the 8000-strong field force was not given this crucial message.

In a high-stakes environment, relying on emails, group chats, and managerial hierarchies to relay urgent sales pivots is like playing a game of broken telephone—slow, inconsistent, and ineffective. What if every field agent could receive a direct, real-time nudge, ensuring instant alignment?

Enter Playmity – an AI-based gamification engine, where specific outreach to every single field agent’s pocket (through their mobile phones) is just one of the many benefits.

This outreach happens in the form of an app notification, but is actually a Prompt (or a Nudge), that pings on the agents’ phones every morning before they start the day. But this is a special circumstance. On a regular day, this prompt would deliver a personalised motivation to each of the 8000-odd agents!

You read that right! Playmity delivers personalised motivation at scale! How does it do that? Its AI engine tracks different motivation prompts delivered to each agent, and evaluates each one’s impact, recalibrating it on a daily basis to keep it current and live.

What else does Playmity do?

Playmity is a unique app that is oriented to motivate end users (in this case field agents, but it could be call agents, or operations folks, or developers), one that gives them rewards, tells them where they stand, shows them how they can progress to where they want to be, without asking them to enter anything! How cool is that?!

Oh, and another thing! For each Playmity user, the entire chain of hierarchy gets to see how the user has done, which way is the performance trending, the likely reason for the current performance, and what can be done about it!

Do we have your attention now? Reach out to us and we’ll show you how your large and distributed users can be helped to be the best version of themselves. Let’s show you Playmity in action – book a quick demo today and see the impact firsthand.